Digital Marketing
encompasses a wide range of services from SMS marketing to websites, blogs,
e-mails, video streaming etc.This form of marketing brings in the use of
digital channels to promote or market products and services to consumers and
businesses. There are various advantages attached with this type of marketing
like a huge number of customers can be approached within a short span of time,
very cheap and affordable, marketing can be done with in a specific target
group etc.Social Media Marketing is only a part of the entire digital strategy.
Many organizations use a combination of marketing channels; however, digital marketing is becoming more
popular with marketers as it allows them to target and track many aspects. There
are two types of, Pull and Push as described by leading Digital marketing consultants
.
Some examples of Pull marketing are blogs and streaming mediai.e. (the use of audio and video). Examples of push marketing are SMS, e-mails etc. Push and pull marketing techniques can be used in conjunction. For example, an email campaign can include a banner ad or link to a content download. Experts always advise to opt for a professional marketing company for marketing products and services because this advanced form of marketing using the web and electronic media is not as easy as it seems to appear. It requires a lot of expertise and skill and advanced technology to make a campaign effective and successful. Apart from the pull and push forms, a growing digital marketing consultant also offers various other services such as email marketing campaigns, brand creation, web design and other internet marketing strategies to give your business an edge over others.
